Search Engine Optimization is the method of improving and promoting a website in order
to increase the number of visitors the site receives from search
engines. There are many aspects to SEO, from the words on your page to
the way other sites link to you on the web. Sometimes SEO is simply a
matter of making sure your site is structured in a way that search
engines understand.
Search Engine Optimization isn't just about building
search-engine friendly websites. It's about making your site better for
people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine-friendly, to building links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
This guide is designed to describe all areas of SEO—from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine-friendly, to building links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.
Why Need SEO?
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
As a marketing strategy
A successful Internet marketing campaign may also depend upon
building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[49]
SEO may generate an adequate return on investment.
However, search engines are not paid for organic search traffic, their
algorithms change, and there are no guarantees of continued referrals.
Due to this lack of guarantees and certainty, a business that relies
heavily on search engine traffic can suffer major losses if the search
engines stop sending visitors.[50]
Search engines can change their algorithms, impacting a website's
placement, possibly resulting in a serious loss of traffic. According to
Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm
changes – almost 1.5 per day.[51] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
International markets
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[53] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[54] As of 2006, Google had an 85–90% market share in Germany.[55] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[55] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.[56] That market share is achieved in a number of countries.As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন